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Foursquare, Neiman Marcus Hatch Handbag H

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  Quote gianmarco001 Quote  Post ReplyReply Direct Link To This Post Topic: Foursquare, Neiman Marcus Hatch Handbag H
    Posted: 08 tháng mười 2011 at 13:46

Foursquare, Neiman Marcus Hatch Handbag Hunt
online shoes retailer Neiman Marcus is teaming up with location-based platform 

Foursquare to deliver a special treat for its annual shoe and handbag event on Saturday.
shopping online shoes Neiman Marcus will hide 15 Nancy Gonzalez red crocodile 

clutches (which retail for about $1,400) at 15 of its 41 stores,herve leger and 

visitors will need to check in via Foursquare to determine whether or not they are in the vicinity of a hidden clutch. Should a 

user be near a clutch, another message will tell them where to search for it. The first people to find the clutches get to keep 

them.
herve leger sale that can't find clutches, or aren't in a store that has a hidden 

one, can still enter their name in-store to win a Nancy Gonzalez clutch. Each Neiman Marcus store will reward a single clutch at 

random to one selected entrant. In total, Neiman Marcus will give away 56 Nancy Gonzalez clutches.
Neiman Marcus' VP of corporate public relations Gabrielle de Papp believes the scavenger hunt will encourage customers to check 

into the retailer on Foursquare on a more regular basis.


This isn't the first time a company leveraged Foursquare's platform for a scavenger hunt.
Last July, Foursquare helped Barbie tailor location-based scavenger hunts across the country as a promotion for the new Barbie 

Video Girl doll, which doubled as a video camera with an LCD screen and video editing software. Participants received photo, text, 

and video clues over Barbie's Twitter account, and participants then showed up to complete on-location tasks using Foursquare. One 

winner herve leger outlet in each city received a Barbie Video Girl doll.

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